Search Engine Marketing

1 / 40

1. What is campaign objective selection based on?

A) Design trends

B) Audience & goals

C) Competitor logos

D) Website color

2 / 40

2. Which helps control ad spend fully?

A) Unlimited impressions

B) Manual traffic

C) Budget control

D) Organic ranking

3 / 40

3. Which helps build trust quickly?

A) SEO backlinks

B) SEM ads

C) Offline flyers

D) Cold emails

4 / 40

4. What does CPC stand for?

A) Cost Per Campaign

B) Clicks Per Cost

C) Campaign Per Click

D) Cost Per Click

5 / 40

5. Which tool measures SEM performance?

A) Google Docs

B) Google Slides

C) Google Ads dashboard

D) Google Photos

6 / 40

6. Which KPI is used in SEM?

A) Conversion rate

B) Bounce design

C) Color scheme

D) Font size

7 / 40

7. Which is NOT a benefit of SEM?

A) Instant visibility

B) Targeted reach

C) Measurable results

D) Free unlimited traffic

8 / 40

8. Which metric shows profitability?

A) ROI

B) CTR

C) Impressions

D) Reach

9 / 40

9. What metric measures cost per action?

A) CTR

B) CPA

C) CPC

D) CPM

10 / 40

10. What is account suspension?

A) Low CTR

B) Budget pause

C) Expired keywords

D) Policy violation ban

11 / 40

11. Which is a SEM campaign goal?

A) Leads

B) Likes

C) Shares

D) Followers

12 / 40

12. Search ads appear where?

A) Apps only

B) Social media

C) Search results page

D) Email inbox

13 / 40

13. Display URL is part of which ad?

A) Video ad

B) Text search ad

C) Shopping ad

D) App ad

14 / 40

14. Which is a required part of Google text ads?

A) Headline

B) Video

C) Hashtag

D) Profile bio

15 / 40

15. What is ad copy?

A) Ad budget

B) Ad image

C) Ad format

D) Persuasive ad text

16 / 40

16. What does geo-targeting do?

A) Targets devices

B) Targets platforms

C) Targets locations

D) Targets time zones

17 / 40

17. Which is a common SEM strategy?

A) Keyword research

B) Logo redesign

C) Email automation

D) Affiliate blogging

18 / 40

18. Why track conversions?

A) To pause ads

B) To measure real results

C) To change keywords

D) To reduce impressions

19 / 40

19. What does conversion mean in SEM?

A) Ad approval

B) Website visit

C) Keyword match

D) Completed action

20 / 40

20. What is ROI in SEM?

A) Profit ÷ Cost

B) Clicks ÷ Cost

C) Impressions ÷ Clicks

D) Revenue ÷ Impressions

21 / 40

21. CTR shows what?

A) Profit

B) Cost efficiency

C) Ad engagement rate

D) Website traffic source

22 / 40

22. What is CTR?

A) Clicks ÷ Cost

B) Clicks ÷ Impressions

C) Conversions ÷ Clicks

D) Impressions ÷ Cost

23 / 40

23. What is Quality Score related to?

A) Website hosting

B) Account age

C) Ad budget

D) Ad relevance and experience

24 / 40

24. Why is landing page quality important?

A) Improves Quality Score

B) Reduces ad impressions

C) Stops clicks

D) Increases bounce rate

25 / 40

25. What is a landing page?

A) Homepage of Google

B) Ad dashboard

C) Page users reach after clicking ad

D) Search engine homepage

26 / 40

26. What tool helps find keyword ideas?

A) Google Trends

B) Google Keyword Planner

C) Google Drive

D) Google Tag Manager

27 / 40

27. Why is keyword selection important?

A) Improves clicks and conversions

B) Reduces website speed

C) Improves logo design

D) Increases followers

28 / 40

28. What is a keyword in SEM?

A) Website URL

B) Audience segment

C) Ad headline

D) Search term triggering ads

29 / 40

29. Which bidding model focuses on actions?

A) CPC

B) CPA

C) CPM

D) CTR

30 / 40

30. Which bidding option charges per 1,000 impressions?

A) CPC

B) CPA

C) CPM

D) ROI

31 / 40

31. What is a bid in SEM?

A) Maximum amount paid per click

B) Total campaign budget

C) Monthly ad fee

D) Conversion value

32 / 40

32. When do advertisers pay in PPC?

A) When ad is shown

B) When ad is clicked

C) When ad is approved

D) When ad expires

33 / 40

33. What is PPC in SEM?

A) Pay Per Post

B) Pay Per Promotion

C) Pay Per Placement

D) Pay Per Click

34 / 40

34. Microsoft Ads is mainly linked with which search engine?

A) Google

B) Yahoo

C) Bing

D) DuckDuckGo

35 / 40

35. What is a common SEM platform?

A) Google Ads

B) Google Analytics

C) Google Search Console

D) Google Docs

36 / 40

36. Which delivers faster visibility?

A) SEO

B) SEM

C) Content marketing

D) Email marketing

37 / 40

37. How does SEM differ from SEO?

A) SEM uses paid ads

B) SEM is free traffic

C) SEM avoids keywords

D) SEM is only social

38 / 40

38. Which result type does SEM mainly focus on?

A) Organic listings

B) Social feeds

C) Paid search results

D) Referral traffic

39 / 40

39. Why do businesses use SEM?

A) To rank blogs organically

B) To appear at top of search results fast

C) To design websites

D) To manage social media

40 / 40

40. What is Search Engine Marketing (SEM)?

A) Paid advertising on search engines

B) Organic content marketing

C) Email marketing

D) Social media posting

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Search Engine Marketing

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